What words refer to acting in such a way that someone is led to believe something false?

deceive, fool, take in, defraud, cheat, fleece, bilk, swindle, hustle, dupe, hoodwink, foist upon, palm off on, outwit, outmaneuver, finagle, slip one over on, put something over on, con, lay a trap for, lure, beguile, delude, trick, entrap, ensnare, pull the wool over someone's eyes, play a trick on, play a practical joke on, send on a fool's errand, make a fool of, mislead

What words refer to someone who deceives?

deceiver, magician, conjuror

What words refer to someone who pretends to be someone else?

imposter, charlatan, fraud, fake, pretender, quack, wolf in sheep's clothing